2010

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2010 (2)
Shopping via Text Message
Wednesday, October 6, 2010 - 00:00

In much of the world, shopping online involves browsing e-commerce sites or typing what you want to buy into a search engine. In countries where Internet-connected computers are a rarity, a Seattle-based startup called Slimtrader hopes to offer Internet shopping via text message instead.

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A seismic shift in South Africa’s consumer landscape
Tuesday, June 1, 2010 - 00:00

In South Africa, marketers are contending with a seismic shift: the rapid rise and distinctive demands of black consumers, who are claiming the market space long denied to them. Already, there is a stark difference between the shopping experiences of black and white consumers, a recent McKinsey survey found—a difference that was even more marked among the most affluent respondents.1

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