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Archive for the ‘Media Exposure’ Category

David Rowan, editor of Wired‘s UK version, takes a tour of Africa and is stunned by the rapid proliferation of technologies the West takes for granted but have only recently taken hold on the continent:

You need only to look at the map of huge broadband fibre-optic cables currently being laid on both east and west coasts, from Djibouti to Dakar, to understand how quickly and ambitiously an entire continent is being connected. It’s like being back in 1995 again, and realising there might just be a market for an online bookshop or auction website.

Don’t take my word for it: David Cameron is so keen to give British entrepreneurs a foothold that he recently took a delegation of CEOs to Nigeria and South Africa to highlight “one of the greatest economic opportunities on the planet”.

The trip - featuring the bosses of firms such as Barclays and the Royal Mint, Vodafone and Virgin Atlantic - was hailed by Downing Street as “an historic visit to a continent with a trillion-dollar economy and the potential, according to the IMF, to grow faster than Brazil over the next five years”.

Much of that growth will come from startups that bring the mobile internet to businesses and consumers who have until now been offline. That’s why Cameron’s team invited along the British founders of red-hot mobile-money business Monitise, a clever text-messaging system called Frontline SMS - and your own Digital Life columnist with his trusty notebook.

Rowan goes on to discuss the importance of e-commerce and the role our startup, SlimTrader, is playing in Africa’s economic development.

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The Economist cheers Africa’s economic surge:

AFRICA has made a phenomenal leap in the last decade. Its economy is growing faster than that of any other continent. Foreign investment is at an all-time high; Senegal has lower borrowing costs than Ireland. The idea of a black African billionaire—once outlandish except for kleptocratic dictators—is commonplace now. At the same time an expanding African middle class (similar in size to those in India and China) is sucking in consumer goods. Poverty, famine and disease are still a problem but less so than in the late 20th century, not least thanks to advances in combating HIV and malaria.

The anonymous blogger further highlights the increasingly important role technology is playing in the continent’s boom: “Africa has 400m mobile phone users—more than America. Such tools boost local economies, especially through mobile banking and the distribution of agricultural information.” As Matt Ridely argues, “pessimism about Africa is overdone and trade is transforming Africa for the better.” In other words: business is getting done on the continent—and lives are changing. We’re both excited and proud to be a part of it.

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Jamie Holmes of The Atlantic Monthly flags a staggering statistic: “Feature mobiles have spread into some of the most remote areas of the globe, with 48 million people now with cell phones but no electricity, and by next year, 1.7 billion with cell phones but no bank account, according to one estimate.”

He further notes the game-changing impact the proliferation of text message-enabled phones is having on the way business is done in the developing world:

Nokia’s “Ovi Life Tools” offer agricultural, educational, and health information via SMS in India, Nigeria, Indonesia, and China. Txteagle, a business began by MIT’s Nathan Eagle, now uses SMS surveys to perform research into emerging markets, paying for completed surveys in mobile airtime. In time, the impact of such services on local economies could be tremendous.

With mobile money, the possibilities multiply. Are there services that help list and sell products via SMS? You bet. Pay taxes by SMS? Yup. Buy clean water at mobile-payment vending machines? Sure. How about having a crop insurance payout sent directly to mobiles based on automated rainfall measurements? That’s been done, too.

Last year, 4.16 billion users made SMS the most popular data channel in the world. An estimated 6.1 trillion texts were sent, up from 1.8 trillion in 2007. And while the proportion of customers using SMS for more than simple messaging is still small, in poor nations these services are already changing the nature of commerce, crime, reporting news, political participation, and governing.

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As we expand, so does recognition about the good work SlimTrader is doing. Case in point: Our founder and CEO, Femi Akinde, was interviewed by another major U.S. media outlet. This time, he sat down with Forbes to discuss our “promising start-up.” The video below is well worth your time and attention.

In addition, CMO Betty Radier traveled from our Kenya office to the Northern Nigerian state of Taraba, where she and her staff are training Village Promoters (VPs) on our MoBiashara service. These seminars are part of a pilot program with our client and partner Notore-an “agro-allied and chemical company” dedicated to  “championing the African Green Revolution by supporting local food production.” Such an effort, of course, is what SlimTrader was founded to facilitate. Which is why Betty felt it was so important to personally attend the demonstrations, community outreach being a cornerstone of the SlimTrader mission.

MoBiashara allows the VPs and the farmers they represent to use their mobile phones to purchase much-needed products, such as fertilizer from Notore. As Forbes describes the service’s myriad applications:

A traveler in Lagos, Nigeria can enter the text shortcode for a bus ticket and get a reply with a schedule and prices. He texts back to book the time he wants and gets a reply back with the reference number he needs to pay for the ticket via his mobile wallet. Same goes for a farmer who wants to buy bags of fertilizer. Or a doctor who wants verified medicine for his clinic.

A former Microsoft Partner Services lead for Western, Eastern, and Central Africa, Betty has filed a detailed report on her experiences working with 17 village promoters from the following areas: Wukari, Ibi, Bali, Gassol, Lau, Takun, Ardo- Kola Zing, and Donga. We’ll be sharing details of her findings over the next several days. In the meantime, please enjoy this sampling of photos, complete with captions:

Village Promoters, along with MoBiashara and Notore staff members.

Betty shows the Village Promoters how to use our MoBiashara service.

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We’ve had a banner few weeks here at SlimTrader-a heady mixture of excitement, surprise, and profound appreciation. First,  our CEO, Femi Akinde, was selected as a 2011 TEDGlobal Fellow. It’s a major-and yes, humbling-honor for him to have been included among a wealth of first-rate minds at such a prestigious event. To say that he’s excited to bring the SlimTrader message of social progress through entrepreneurial innovation to TED is an understatement.

But although Femi will be flying solo to the Edinburgh, Scotland-based confab, he’s quick to point out that his selection serves as a testament to the overall effort of the entire SlimTrader team. So, congrats to all, and keep up the good work!

In other (very) good news: Venture Beat reporter Ciara Byrne profiled SlimTrader in the June 15th edition of the New York Times. She clearly and concisely laid out the problems our MoBiashara service addresses, as well as the growing importance of our partners in the mobile technology boom such as M-PESA, Aritel, and MTN. Money quote:

Simple transactions from filling a prescription to buying a bus ticket involve long journeys and long waits.” The most precious commodity for the BOP (Bottom of the pyramid) is time[,]” said Akinde. “If you want to purchase a transportation ticket, you’re looking at a day-long ordeal involving multiple trips to various institutions.” That’s a day on which no work can be done and money earned. Time really is money to the BOP.

Despite the recent exposure, we’re of course doing anything but resting on our laurels. Stay tuned here – or join us on Twitter or Facebook – for more news in the weeks and months ahead, including a recap of Femi’s experiences at, and thoughts on, SOCAP Europe.

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